Typeform: People-Friendly Forms and Surveys
Build beautiful, interactive forms — get more responses. No coding needed. Templates for quizzes, research, feedback, lead generation, and more. Sign up FREE.
What it is
Typeform is an online platform for creating and distributing dynamic forms, surveys, and quizzes. It is designed for businesses and professionals across various functions—including marketing, product, human resources, and customer success—who need to collect data and feedback from customers, employees, or the general public. The platform emphasizes a user-friendly, conversational experience to increase engagement and response rates.
Main Features
Form Creation Tools
- Form builder
- Survey maker
- Quiz maker
- Test maker
- Poll builder
- Application form builder
- Landing page builder
- NPS (Net Promoter Score) form builder
- Registration form builder
- Short form builder
Platform Capabilities
- Typeform AI: An AI assistant to help create and analyze forms.
- Video Engagement: Capability to create interactive video forms.
- Analytics & Reporting: Tools for analyzing responses and generating actionable insights.
- Integrations: Connectivity with hundreds of third-party applications.
- Admin & Security: Enterprise-grade data protection and administrative controls.
- Templates: Access to over 3,000 free, pre-built templates for various use cases.
How it works
Data Collection for Customer Understanding
Users create visually engaging, branded forms or surveys. These forms are designed to be more interactive than standard forms, often presenting one question at a time. They can be embedded on websites or shared via a link. The platform's logic allows for conditional follow-up questions based on previous answers to gather more detailed insights.
Lead Generation
Marketing teams use Typeform to create engaging lead capture forms, quizzes, or landing pages. The collected lead data can be automatically sent to connected CRM, marketing automation, or email marketing tools via integrations.
Employee Feedback and Onboarding
HR and people teams build forms for internal purposes, such as employee satisfaction surveys, engagement polls, or onboarding paperwork. The data collected helps guide organizational decisions and improve internal processes.
Key Points
- The platform is designed to increase response rates, claiming it can help users get up to 3.5x more data.
- It prioritizes a user-friendly experience with customizable designs, video content, and conversational interfaces.
- AI analysis features help users make sense of the collected data to guide business decisions.
- It offers enterprise-grade security and data protection measures.
- The platform is trusted by a wide range of companies, as evidenced by customer logos from Slack, Calendly, HubSpot, and others.
Additional Details
- Pricing: Offers a free plan with unlimited forms and access to templates. Paid plans are structured for different needs: Core (for everyone), Growth (for go-to-market teams), Talent (for HR teams), and Enterprise (for larger organizations).
- Integrations: Connects with over 300 mission-critical tools including Slack, HubSpot, Zapier, Stripe, Google Calendar, and Mailchimp.
- Availability: Accessible via a web browser; no specific system requirements are mentioned.
- Support: Resources include a help center, community forum, contact support, webinars, and an API for developers.
