Loops - The email platform built for SaaS

What it is

Loops is an email platform designed specifically for modern software-as-a-service (SaaS) companies. It provides a unified interface for sending product, marketing, and transactional emails. The platform is built to serve the needs of designers, developers, and marketers within a software company, or for individual founders handling multiple roles.

Main Features

Email Creation and Design

• Document-Style Editor: Craft emails using a simple, document-like writing interface.
• Saved Themes: Create and apply reusable themes to maintain consistent branding across all emails.
• Components: Build email components that can be updated in one place, with changes propagating everywhere they are used.
• Dynamic Content: Personalize emails with relevant content out of the box.

Audience Management and Automation

• Loop Builder: Automate email sequences (e.g., onboarding, re-engagement) with a visual builder.
• Audience Segmentation: Create dynamic audience segments that improve over time by integrating multiple data sources.
• Triggers and Filters: Start automations based on contact updates, events, or new contacts, and refine audiences with timers, branches, and filters.

Technical Integration

• REST API: Manage contacts (create, update, delete), send events, and send emails via API endpoints.
• SDKs: Official Node.js SDK with over 30,000 weekly downloads for simple integration.
• OpenAPI Spec: API specifications available in JSON and YAML for quick integration.
• Pre-built Integrations: Connect with platforms like Supabase, Clerk, Zapier, Census, Framer, Make, Segment, Webflow, and Bubble.

Deliverability

• Intelligent Queueing: An automatic system that spaces out email sending to reduce spam risks and improve inbox placement.
• Complete DNS Handling: Manages technical aspects of deliverability, including DMARC and DKIM configuration.
• Bounce Doctor: A free, standalone tool for diagnosing and resolving email deliverability issues.

How it works

Automated Customer Onboarding

A marketer uses the Loop Builder to create an automated onboarding sequence. The loop is triggered when a new contact is added. It then sends a series of pre-written emails (e.g., Onboarding Day 1, Onboarding Day 2) to guide the user through the product.

Transactional Email Integration

A developer integrates the Loops API into their application's codebase. They use the Node.js SDK to send a POST request to the /contacts/create endpoint when a user signs up. This adds the user to Loops and can trigger a pre-built Account Confirmation transactional email.

Marketing Campaign Creation

A designer creates a branded newsletter template using saved themes and components. A marketer then uses this template to send a campaign to a dynamic segment, such as users identified as Likely to churn, which is automatically updated based on user engagement data.

Key Points

• The platform is backed by Y Combinator.
• It consolidates product, marketing, and transactional email into a single interface, aiming to remove email complexity from the codebase.
• It emphasizes high deliverability rates, claiming email open rates of more than 50%.
• The tool is designed to be usable and valuable for entire teams (design, engineering, marketing) as well as solo founders.

Additional Details

• A free deliverability diagnostic tool, Bounce Doctor, is available.
• Extensive documentation is provided and updated daily.
• The company behind Loops is Astrodon Inc.
• The privacy framework complies with the Data Privacy Framework (DPF).