The Social Media Calendar That Does It All - CoSchedule

What it is

CoSchedule is a marketing management platform that provides a centralized calendar for organizing, scheduling, and measuring marketing efforts. It is designed for a wide range of users, from solopreneurs and small businesses to mid-sized teams, agencies, and large enterprises. The platform helps users coordinate social media, content, workflows, and other marketing activities in a single, unified interface.

Main Features

Content Calendars

• Social Calendar: Create, schedule, publish, and measure social media strategy.
• Content Calendar: Provides total visibility of all marketing tasks, projects, and campaigns.
• Agency Calendar: Manages multiple calendars for agencies serving various clients.
• Marketing Suite: Coordinates marketing processes, projects, and teams for enterprises.

Generative AI

• Hire Mia: A collaborative AI editor designed to multiply marketing output and scale creative content.

Content Optimization

• Headline Studio: An AI-powered tool for writing and optimizing headlines, captions, and titles for engagement and SEO.

Marketing Education

• Actionable Marketing Institute: An on-demand library of marketing courses for skill development.

Integrations

• Supports social publishing for all major networks and integrates with popular content marketing tools.

How it works

Social Media Management

Users plan, create, and schedule social media messages across various platforms in advance. The tool automatically publishes content at specified times and provides a Social Inbox to manage engagement like DMs and comments.

Content and Campaign Planning

Marketing teams use the calendar to map out content schedules, track project progress, and manage collaborative workflows. All tasks and campaigns are visible in a single view to maintain organization.

Agency Client Management

Agencies and freelancers create separate, dedicated calendars for each of their clients to manage distinct social media and content strategies without overlap.

Performance Measurement

Users build custom reports within the platform to analyze the impact of their social media and content marketing efforts.

Key Points

• The platform is trusted by over 100,000 marketers and notable brands, including Yamaha, Walgreens, and UNICEF.
• It positions itself as an all-in-one solution to consolidate marketing efforts that would otherwise be scattered across disparate tools.
• A free tier is available to get started, with paid plans scaling for different team sizes and needs.
• It offers a vast suite of free, AI-powered writing and idea generation tools alongside its core calendar products.

Additional Details

• Pricing: A free plan is available to start. Paid plans are tailored for different user types (Social, Content, Agency, Marketing Suite), with custom enterprise pricing.
• Availability: The platform is available as a web application.
• Requirements: Access requires an internet connection and a web browser.
• Support: The company provides product support, an extensive marketing blog, guides, and reports.