Dub - The Modern Link Attribution Platform
Dub is the modern link attribution platform for short links, conversion tracking, and affiliate programs.
What it is
Dub is a link attribution platform that provides short link management, conversion analytics, and affiliate program tools. It serves marketing teams, startups, and enterprises seeking to track and attribute marketing performance beyond basic click metrics. The platform unifies these capabilities to connect marketing efforts directly to revenue outcomes.
Main Features
Link Management
- Create and manage branded short links at scale
- Advanced features including device targeting, geo-targeting, and A/B testing
- Custom domains with DNS configuration support
- Built-in QR code generation with custom branding options
- Link expiration, password protection, and cloaking capabilities
- Folder organization and role-based access control
Analytics & Attribution
- Conversion tracking from first click to final sale
- Real-time analytics showing clicks, leads, and sales
- Customer journey mapping with detailed insights
- UTM parameter building and tracking
- Customer lifetime value (LTV) and retention rate analysis
- Geographic and device-based analytics
Affiliate & Partner Management
- White-labeled referral and affiliate program infrastructure
- Customizable commission structures by partner, product, or region
- Global payout processing with tax compliance handling
- Partner performance tracking and management
- Program enrollment integration within existing applications
API & Integrations
- Programmatic link generation via REST API
- SDK support for TypeScript, Python, Go, PHP, and Ruby
- Real-time webhooks for event notifications
- Deferred deep linking for mobile app users
- Integration with analytics platforms (Segment, Rudderstack, Tinybird)
How it works
Marketing Campaign Tracking
Users create branded short links through Dub's interface or API, applying tracking parameters and targeting rules. These links are distributed across marketing channels. Dub captures all click events and attributes them to specific campaigns, providing real-time data on engagement and conversions.
Conversion Attribution
The platform tracks user interactions from initial click through to final conversion (e.g., sale, signup). Marketers can view complete customer journeys, understand which channels drive revenue, and analyze customer behavior patterns through detailed analytics dashboards.
Affiliate Program Management
Companies set up commission structures and enrollment processes for partners. Dub automatically tracks referrals, attributes sales to specific partners, calculates commissions, and facilitates global payments while handling tax documentation requirements.
API Integration
Developers integrate Dub's SDKs into their applications to programmatically generate links, receive real-time webhook notifications of events, and implement deep linking functionality for mobile applications.
Key Points
- Processes hundreds of millions of links and events monthly with enterprise-grade infrastructure
- Focuses on revenue attribution rather than vanity metrics
- Offers white-label solutions for seamless brand integration
- Provides sub-150ms request latency for link resolution
- SOC 2 Type II certified for security and compliance
- Used by notable companies including Twilio, Vercel, Framer, and Superhuman
Additional Details
- Pricing: Offers free tier with paid plans starting at $19/month (Pro) and $49/month (Business). Enterprise pricing available upon request.
- Availability: Cloud-based platform accessible via web interface and API
- Requirements: No specific technical requirements for basic usage, though custom domain configuration requires DNS access
- Integrations: Supports connections with major analytics platforms, CRM systems, and marketing tools
- Support: Includes help center, documentation, and enterprise support options
