Bento - A Link in Bio, but Rich and Beautiful.

What it is

Bento is a link in bio service that provides a single, customizable webpage to consolidate and display an individual's online content and presence. It is designed for creators, professionals, and anyone who wants to showcase their work, products, and links from various platforms in a visually rich and integrated format, rather than a simple list of text links.

Main Features

Content Integration

• Embeds content directly from numerous platforms including YouTube, Spotify, Substack, Twitter, Instagram, GitHub, Dribbble, and Gumroad.
• Supports integration with calendars (e.g., Calendly) and map services.

Content Types

• Displays videos, podcasts, newsletters, photos, and paid products.
• Features interactive widgets that show content previews directly on the page.

Customization

• Offers a variety of widget sizes and layouts (tall, big, medium) to create a unique and visually appealing page.
• Allows users to create a personalized URL (e.g., bento.me/username).

How it works

For Content Creators

A creator signs up and creates their Bento page. They add widgets that pull in and display their latest YouTube videos, Spotify podcast episodes, Substack newsletters, and links to their products for sale. They then place their unique Bento link (e.g., bento.me/tito) in their social media bios, allowing their audience to see a rich overview of all their content in one place without having to click through multiple links.

For Professionals

A professional uses Bento to build a digital business card. They integrate their GitHub repositories, link to their published articles on Medium, display their design portfolio from Dribbble, and add a Calendly widget to allow for easy appointment scheduling, presenting a comprehensive professional profile.

Key Points

• The service is free to use, including claiming a custom username for a personalized URL.
• It focuses on displaying content-rich previews and embeds, moving beyond basic text links to create a more engaging experience for visitors.
• The platform has been acquired by Linktree, a major player in the link in bio space.

Additional Details

• Access to the platform was initially managed through a waitlist, though the content suggests users can now sign up directly.
• The service is designed and built in Berlin.
• It is heavily geared towards creatives and creators, as evidenced by its integrations with platforms popular in those communities (e.g., Behance, Twitch, Product Hunt).